Gender and Media Connect (GMC) is a legally registered advocacy and representative organisation formed in 1985; whose work is centered on gender and media policy advocacy, knowledge management and empowerment and advancement of women in and through the media.  GMC works to promote not only the rights of women and girls in media but also rights of women and girls in accessing media both as a source of information as well as platforms for free expression and help them attain the relevant gender skills to champion advocacy on issues affecting them using the media as a tool for socio- economic development and empowerment. GMC extends its reach by also targeting the often-marginalised women and girls in rural and peri urban communities whom we equip with digital skills with the aim of bridging the information gap.

GMC has a Memorandum of Understanding (MOU) with the Parliament of Zimbabwe through the Zimbabwe Women Parliamentary Caucus which gives us seamless access to all the female parliamentarians from all the 10 provinces of Zimbabwe; whom we have been coaching on how to engage with media and be visible on alternative media platforms.  We also engage the expertise of our membership which mainly comprises both male and female journalists from both the mainstream, community media houses in Zimbabwe including some freelance journalists who write for international and the regional media and engage various online media organisations in who use various social media tools on alternative media platforms.