Gender and Media Connect (GMC) is a legally registered advocacy and representative organisation formed in 1985; whose work is centered on gender and media policy advocacy, knowledge management and empowerment and advancement of women in and through the media.

GMC works to promote not only the rights of women and girls in media but also rights of women and girls in accessing media both as a source of information as well as platforms for free expression and help them attain the relevant gender skills to champion advocacy on issues affecting them using the media as a tool for socio- economic development and empowerment.